WRSTBND
WRSTBND is a leading event tech company specializing in access control, credentialing, and on-site payments, working with some of the biggest names in live events.
Year
2024-2025
Website
www.wrstbnd.com
The Challenge
WRSTBND had cutting-edge tech and strong client partnerships, but their rapid growth had created an need to sharpen their story. With a broad suite of solutions, the company needed an updated, innovative brand identity and simplified product architecture that would immediately resonate with event organizers.
The Work
With The Vault Collective team, I partnered with WRSTBND’s leadership, product, and sales teams to transform their brand and positioning. Together, we:
Developed a bold brand framework that conveyed energy and creativity.
Simplified the product portfolio into six core solutions, cutting through jargon and aligning messaging.
Crafted a new brand voice, supported by a repositioning document, tagline, and messaging guide.
Led a full visual identity redesign in partnership with design collaborators.
Executed the rebrand across platforms, rewriting and restructuring the website for SEO, overhauling sales collateral, creating a comprehensive brand guidebook, and managing the website redesign.
The Impact
WRSTBND now has a reimagined brand and digital presence that sharpened its edge in the competitive event tech space. The sales team gained a polished platform for pitches, while the new website and collateral created a launchpad for ongoing campaigns, content, and lead generation.
Together, these efforts positioned WRSTBND as an innovative, scalable partner for world-class events, ready to grow alongside its clients.
