My Resume
Megan McNeill
Marketing + Brand Strategy Executive
New Orleans, LA
585.733.4215 | megankmcneill@gmail.com
PROFESSIONAL SUMMARY
Strategic marketing and brand executive with 15+ years of experience transforming how complex organizations connect with their markets. Proven record of building marketing functions, aligning C-suite and cross-functional teams around brand vision, and leading successful campaigns across diverse industries.
CORE SKILLS
Brand, Marketing + Communications Leadership: Brand positioning and messaging • Content strategy • Digital marketing and integrated campaign development • Go-to-market strategy • Product marketing • Market research • Creative direction • PR and media relations • Crisis communications • Copywriting
Strategy + Operations Management: Cross-functional team leadership • Budget management ($1M+) • Reporting and analytics • Vendor and agency management • Strategic planning and execution • Stakeholder alignment • Presentation development
Technical: Google Analytics • SEO/SEM/SMM • CRM (HubSpot, Salesforce) • Marketing automation • Email marketing (Mailchimp) • CMS (WordPress, Webflow, Squarespace) • Project management (Asana, Trello, Monday.com) • Generative AI (ChatGPT, Claude) • Design tools (Canva, Adobe, Figma)
EXPERIENCE
Brand Strategy Director - The Vault Collective | New Orleans, LA
MARCH 2022 - AUGUST 2025
Served as strategic marketing advisor to more than a dozen organizations. Directed branding initiatives, go-to-market strategies, and integrated campaigns for clients ranging from venture-backed startups to R1 research universities. Oversaw creative, digital, and product teams to drive company-wide impact.
Key Achievements
Led end-to-end brand and product marketing overhaul for WRSTBND (event technology), unifying product structure, messaging, and identity to strengthen market positioning and equip sales teams.
Advised executive and product team at AXS (global ticketing platform) on simplifying product narrative; created comprehensive B2B product marketing playbook now used enterprise-wide.
Developed communications framework for Tulane University’s School of Liberal Arts, aligning 35+ departments under focused strategy and generating increases in program engagement and enrollment.
Partnered on integrated campaign for New Orleans Entrepreneur Week, achieving 75M+ media impressions and record new audience growth (57% first-time attendees).
Guided rebranding, positioning, and GTM strategy for tech firms including SuperAwesome, Ingest, IDScan.net, and Applicaster, elevating awareness and pipeline quality.
Managed multiple, concurrent client relationships, consistently delivering initiatives within scope and building efficient processes that improved project timelines and outcomes.
Owner + Consultant - Megan McNeill Marketing | New Orleans, LA
DECEMBER 2020 - MARCH 2022
Founded marketing consultancy providing brand strategy, messaging, and content development for clients across wealth management, healthcare, technology, and real estate.
Key Achievements
Spearheaded brand repositioning for JECohen (wealth management), leading discovery, messaging, and visual identity work that the client credits with transforming their business.
Implemented SEO-driven content strategy and wrote new service-line web copy for LCMC Health, improving search visibility and patient engagement for key medical specialties.
Crafted brand frameworks and marketing content for real estate firms including Dimes Capital Group, Banyan Residential, and Thirty60 Lofts.
Marketing Director - The Domain Companies | New Orleans, LA
JANUARY 2015 - DECEMBER 2020
Established and led national marketing efforts for one of the country’s leading real estate development and investment firms, overseeing brand strategy, market rollouts, and corporate communications across a multibillion-dollar portfolio.
Key Achievements
Launched and marketed dozens of residential, retail, and mixed-use developments nationwide, including New Orleans’ fastest-selling condo project and multiple high-profile NYC lease-ups.
Hired and mentored growing marketing team while coordinating external agencies and vendors.
Managed multimillion-dollar annual budgets, optimizing spend across digital, media, and experiential channels through robust reporting and performance analysis.
Served as company spokesperson and directed all PR, crisis communications, and media relations, strengthening corporate reputation and press visibility.
Defined corporate narrative around community impact and sustainable development, fueling differentiation in a highly competitive market.
EARLY CAREER
Account Manager - Velocity Agency | New Orleans, LA
FEB 2014 - JAN 2015
Administered portfolio of accounts, developing integrated marketing strategies and campaigns.
Marketing Coordinator - OpenView Venture Partners | Boston, MA
APR 2012 - SEP 2013
Drove 70% social media network growth and advanced content marketing for firm and portfolio companies.
Marketing Coordinator - Partners HealthCare International | Boston, MA
MAY 2009 - APR 2012
Coordinated marketing efforts for global nonprofit health programs serving 40+ countries.
VOLUNTEER LEADERSHIP
Advocates Chair - Innocence & Justice Louisiana | New Orleans, LA
2019 - 2024
Led 12+ professionals in fundraising and advocacy, supporting strategies that raised thousands of dollars to free innocent people and those serving unjust sentences.
Board Member - New Orleans Chamber of Commerce | New Orleans, LA
2019 - 2021
Served as business community ambassador and contributed to local economic development discussions.
EDUCATION
B.A. in Writing, Literature + Publishing - Emerson College | Boston, MA | Magna Cum Laude