SuperAwesome

SuperAwesome is a leading ad-tech and youth marketing platform, helping brands safely and effectively engage Gen Alpha and Gen Z through kid-safe digital solutions.

Year
2023-2024

Website
www.superawesome.com

The Challenge

As the youth marketing space expanded, SuperAwesome saw an opportunity to strengthen its positioning as the trusted partner for brands. The company sought a full-funnel content and go-to-market strategy to expand reach and deepen engagement.

The Work

With The Vault Collective, I collaborated with SuperAwesome to design and execute a comprehensive brand and marketing strategy. Together, we:

  • Created a full-funnel content strategy spanning thought leadership, infographics, and social video.

  • Produced and distributed a market-leading research paper incorporating quantitative and qualitative insights.

  • Developed and implemented a robust go-to-market plan, integrating paid media, PR, and live events.

  • Streamlined internal processes to improve content creation and campaign execution efficiency.

The Impact

SuperAwesome sparked new demand and product interest, while building a qualified sales database at 22% below the target cost-per-lead.

The team also established a sustainable campaign infrastructure, creating a strong platform for continued growth and momentum.