Ingest

Ingest is a data management and analytics platform built for the restaurant industry.

Year
2023

Website
www.ingest.ai

The Challenge

As Ingest prepared to grow, they wanted a brand and go-to-market strategy that matched their product’s potential and could inspire restaurant customers and investors alike.

With The Vault Collective team, I partnered with Ingest to help tell their story in a way that matched the strength of their product. Together, we:

  • Led a discovery process to uncover what makes Ingest unique in the market.

  • Defined brand positioning, customer personas, and a fresh messaging framework.

  • Crafted a new tagline that captured the heart of the brand: “The Story of Your Restaurant, All in One Place”

  • Collaborated with a designer to create a modern, dynamic visual identity.

  • Wrote new website and collateral copy that brought the brand voice to life.

  • Built a go-to-market strategy that set the stage for growth and new business.

The Work

The Impact

Ingest reintroduced themselves with a bold brand that connected with both customers and investors.

The new story gave the team clarity and momentum, fueling new opportunities and a brand they’re proud to stand behind.