The Domain Companies
The Domain Companies is a national real estate development and investment firm, known for its mixed-use, community-focused projects across major U.S. markets.
Year
2015-2020
Website
www.thedomaincos.com
Domain was expanding rapidly across multiple cities, launching new residential and commercial developments while working to strengthen its corporate brand. The marketing function had to scale to support dozens of properties, build cohesive messaging across markets, and balance corporate communications with individual property campaigns.
The Challenge
As Domain’s founding Marketing Director, I built and led Domain’s marketing function, overseeing corporate and property-level strategy and execution. My work included:
Directing branding, marketing, and communications for a national portfolio of residential, commercial, and mixed-use properties.
Leading new branding and website initiatives, including content and social media strategy.
Developing and executing marketing campaigns for new lease-ups and stabilized properties, driving occupancy and sales.
Managing $1M+ in budgets, vendor relationships, and a growing internal team.
Overseeing all PR, crisis communications, and media relations, frequently serving as company spokesperson.
The Work
Under my leadership, Domain’s marketing efforts succeeded across corporate and property initiatives. I led the campaign for New Orleans’ fastest-selling condo development, while also directing dozens of successful lease-up campaigns across multiple cities.
I worked to elevate the company’s visibility through national and local media coverage and helped shape and communicate its community-focused mission.
