AXS
AXS is a leading national event ticketing platform serving venues, teams, and fans worldwide.
Year
2024-2025
Website
www.axs.com
The Challenge
AXS is one of the most recognized names in ticketing, with a powerful suite of products. But with such a wide range of offerings, the product story had become complex. The AXS team wanted a way to simplify their message and give their teams a clear, unified framework for telling the story.
With The Vault Collective, I partnered with the AXS product marketing team to bring clarity and alignment to how they talked about their platform. Together, we:
Led in-depth workshops to uncover product strengths and customer priorities.
Simplified a complex set of offerings into a streamlined hierarchy.
Crafted messaging that communicated the platform’s value with clarity and confidence.
Delivered a comprehensive product marketing playbook to guide client conversations and internal alignment.
Recommended campaign strategies to translate the new story into market-facing efforts.
The Work
The Impact
AXS emerged with a product narrative that matched the strength of their platform and the scale of their brand.
The playbook became a foundation for client communications and B2B marketing, equipping teams with a clear, strategic base to build upon.
